Director of Communications
Marci J. Grossman, Director of Communications & Marketing for Indiana and Michigan Power, joined I&M in February 2021. In this role, she is responsible for leading marketing and communications efforts, campaigns and messaging to favorably position I&M among external stakeholders and employees. Grossman is also responsible for responding to crises, major issues and severe weather, and she manages a team of five people.
Grossman is a seasoned, results-oriented and forward-thinking senior communication leader and brand strategist with more than 25 years of diverse corporate, agency and journalism experience. Her extensive career has included corporate communication leadership positions at five Fortune 500 Companies (WEC Energy Group, FPL, Dell, AT&T, and Sears), a high-growth start-up (Green Mountain Energy Co), and government agencies (U.S. EPA and DOE). She launched and successfully managed her own boutique marketing agency (KeyComm) for 10 years.
Grossman's expertise includes branding, media relations, social media, marketing-communications, advertising, crisis communications, reputation management, corporate contributions, community relations, thought leadership, internal communications, and change management. She is superb at leading strategic B2C and B2B communication programs that engage stakeholders, enhance and protect company reputation, drive brand awareness and consideration, and yield positive business results.
Additionally, Grossman has more than 15 years of diverse energy communication experience, including working in regulated and deregulated markets for utilities and a competitive retail electric provider, as well as serving as a consultant with the U.S. Environmental Protection Agency (EPA) and the Department of Energy (DOE). Her expertise includes renewables, traditional electricity, natural gas, energy efficiency, smart grid/smart meters, electric vehicles, outages, capacity issues, storm planning and response. Grossman has also worked across multiple industries, including high-tech, telecom, retail, e-e-commerce, insurance, healthcare, and religion.
Prior to joining I&M, Grossman was a communication consultant to businesses and PR agencies. Before launching her consulting business, Grossman was Head of Corporate Communications & Contributions for Peoples Gas/North Shore Gas. She served on the senior leadership team, reported to the CEO.
Prior to this role, Grossman was Senior Director of External Communication for Florida Power & Light (FPL) Company, one of the nation's largest utilities, where she led a team of 16 and was responsible for positively positioning FPL's brand and reputation among key stakeholders. Prior to FPL, Grossman served in senior communication roles for Green Mountain Energy Company, the nation's longest-serving renewable energy retailer, Dell Computer, and Ameritech (now AT&T). Early in her career, Grossman was a TV journalist and worked as a reporter, producer, assignment editor, and pubic affairs show host.
Grossman received a Bachelor degree in Journalism from the University of Texas at Austin. She has 26-year-old twins.