Just like sports team and fellow organizations, I&M along with several other AEP operating companies, have a mascot – Louie the Lightning Bug.
Moore Syndication developed the character in 1983 for Alabama Power. Louie the Lightning Bug helps introduce electrical safety to children. According to Moore Syndication, 50 utilities have licensed the character.
Louie the Lightning Bug with I&M line workers in Three Rivers, Mich.
A number of our employees have donned the costume to represent I&M at community events – especially parades, at schools and safety demonstrations. Debra Wilkerson, Business Services Account Manager Principal, has suited up as Louie for years.
“I’ve been acting as Louie since 2010, when I joined the customer service team. The children just light up when they see Louie. That’s the best part,” said Wilkerson. “Becoming Louie is quite memorable and rewarding. You can’t help but smile while interacting with children, their parents and other customers all while representing I&M.”
Louie, like the rest of us, has changed over the past 40 years. In 2017, Louie changed out his incandescent bulb for an LED bulb. The character still educates communities on electrical safety, but also promotes energy efficiency and renewable energy sources, like solar.
What’s the top question Wilkerson receives while in the Louie the Lightning Bug costume? “Is Louie a boy or a girl?” In case you’re wondering too, Moore Syndication says Louie is a boy.
Next time you see Louie in your community or at an event, don’t be shy, come say hi!