RICHMOND, Va., June 30, 2009 – In a  response filed today with the Virginia State Corporation Commission (SCC), Appalachian Power, a subsidiary of American Electric Power (NYSE: AEP), agreed that programs can be put into place that could reduce energy consumption in the Commonwealth.
The filing was required of the state’s largest electric utilities as part of legislation adopted by the 2009 General Assembly seeking  how best to develop energy efficiency or demand reduction programs to slow or reverse the growth of energy consumption in Virginia. An SCC report on direction and development of efficiency programs is to be delivered to the Governor and legislature later this year. It is to address the development of public policy goals or targets for utility-based Demand Side Management (DSM) programs which consist of both energy efficiency and demand—or peak reduction—programs.
Dana Waldo, Appalachian Power president and chief operating officer, said, “Our research shows that DSM programs can be implemented in Virginia and achieve a range of results. The effects of the programs must be balanced and practical for the company and our customers.
"Changing technologies and a myriad of state and federal standards mean we must thoughtfully review all energy efficiency efforts to make sure they are cost-effective and produce actual energy reductions,” Waldo said. “These efforts must not be allowed to jeopardize reliability of service.”
Following a study conducted by an outside consultant, Appalachian concluded that within an initial five-year program it is practical for the company to achieve a savings of about two percent of its 2008 customers’ energy consumption and approximately five percent of 2008 peak load. Costs to achieve that level of savings would be about $80-$100 million for direct programs and administrative costs during this period.
Appalachian noted that in order to achieve levels of savings higher than the two and five percent it recommends customers would have to bear more risks and pay higher costs over a longer period of time. 
In its filing, the company supports a DSM plan for the state’s electric utilities that is achievable, cost-effective and realistic. It believes that these and other guiding  principles for assessing and developing  programs can be applied to all electric utilities in the state, but that specific programs, strategies and goals must be assessed individually.
Appalachian also noted that it undertook an independent market-based study in order to determine the appropriateness of implementing its own DSM program for Virginia customers. In its filing, it said that the development of a precise portfolio of available programs and measures for its customers would be based upon further clarification from the Commission.
The proceeding by the SCC is Case No. PUE-2009-00023.
Appalachian Power is a long-time supporter of wise energy use and management by consumers. A year ago it established a consumer outreach effort and Web site that explains and provides energy efficiency tips and assistance. Watt, Why and How information is available at www.wattwhyandhow.com
Appalachian Power provides electricity to 1 million customers in Virginia, West Virginia and Tennessee (as AEP Appalachian Power). It is a unit of American Electric Power (NYSE: AEP), one of the largest electric utilities in the United States, with more than 5 million customers in 11 states. AEP ranks among the nation’s largest generators of electricity, owning nearly 38,000 megawatts of generating capacity in the U.S. AEP also owns the nation’s largest electricity transmission system, a nearly 39,000-mile network that includes more 765 kilovolt extra-high voltage transmission lines than all other U.S. transmission systems combined.
“Demand Side Management” is a power industry term generally used to describe activities, programs and hardware on the customer’s side of the meter to manage customer load and reduce the consumption of energy.

John Shepelwich
Corporate Communications

More From I&M

Mobile App Learn more

The Power is in Your Hands

Find Out How Save Money & Energy

Save Money & Energy

Sign Up Now Pay Online for Free with Paperless Billing

Pay Online for Free with Paperless Billing

Learn More Understanding Your Residential Bill

Understanding Your Residential Bill

Select your state:

Visit AEP.com
Use of this site constitutes acceptance of the AEP Terms and Conditions. View our Privacy Policy. © 1996-2019 American Electric Power. All Rights Reserved.

Privacy Policy

Privacy Policy for Indiana Michigan Power (I&M), a unit of American Electric Power (AEP)


This Privacy Policy applies only to IndianaMichiganPower.com and the Indiana Michigan Power customer mobile app (com.aep.customerapp.im). Other AEP websites and apps may be governed by their own privacy policies, appropriate to the uses and needs of each. Throughout the site or app, we may provide links to resources and sites that are not part of IndianaMichiganPower.com or the Indiana Michigan Power customer mobile app. This Privacy Policy does not apply to those resources and sites.


By using this site or app, you consent to the terms of this Privacy Policy. Whenever you submit information via this site or app, you agree to the collection, use, and disclosure of that information in accordance with this Privacy Policy.

Information Collected

  1. Passively collected information

    During your use of this site or app, we may collect anonymous information about your visit here through the use of server logs, cookies, scripts, tracking pixels and other Web traffic tracking systems. This information is aggregated and used to improve user experience through analysis of user activities. This information is never combined with any of the personally identifiable information you may provide in your use of the features of this site or app.
  2. Personally identifiable information

    On certain forms of this site or app, you may be asked to provide information about yourself or your account with us, either to identify yourself to us or to request a service from us. In each case, we will inform you what information is provided at your option and what information is required to complete the transaction or activity you are engaged in. If you are unwilling to provide this required information, you will be unable to complete the requested transaction.

Use and disclosure of information

The information you provide to us will be used to respond to requests you may make for services. Some or all of this information may be added to your permanent account record and may be used for research purposes.

In addition, we may use elements of this information in the following situations:

  1. We may transfer the information to I&M’s affiliates and subsidiaries, unless such transfer is prohibited by law;
  2. We may transfer the information as part of a merger, consolidation, acquisition, divestiture or other corporate restructuring (including bankruptcy);
  3. We may make the information available to third parties who are providing the product, service or information that you have requested (but not your password);
  4. We may make such information available to third parties who are providing services to I&M (for example, providing the information to third parties performing computer-related services for I&M);
  5. We may use the information to communicate with you about products and services that may be of interest to you.
  6. We may disclose the information if we form a good-faith belief that disclosure of such information is necessary to investigate, prevent, or take action regarding any illegal activities or regarding interference with the operation of our site or violation of its terms of use; or
  7. We may disclose the information if we believe that disclosure is required by law or regulation or in response to a subpoena or other order of a court or other governmental agency.

I&M uses Flurry Analytics Service (provided by Yahoo) in order to improve its mobile apps. Flurry’s privacy policy governs the use of this information.

Also, I&M reserves the right to share any aggregated information (i.e., non-personally identifiable information) with any third parties for any reason, unless prohibited by law.

We will not sell, rent or otherwise disclose the information we gather about you or your account to any third party, except as outlined in this Privacy Policy.


I&M takes reasonable steps to protect your personally identifiable information as it is transferred to us, through the use of Web technologies such as the Secure Sockets Layer and others. However, no Internet transmission of information is ever completely secure or error-free. In particular, e-mail sent to or from I&M may not be secure.

How to Reach Us

If you would like to update your personally identifiable information or if you have questions about this privacy policy, please contact us.

Changes to This Policy

I&M reserves the right to change this Privacy Policy at any time. If this Privacy Policy changes, the revised policy will be posted to this site. Please review this Privacy Policy before you provide any personally identifiable information through this site. Use of our web site after the posting of a revised privacy policy constitutes your consent to the revised policy.

This policy was last revised on December 13, 2017.

Close ×

Sign Up For Alerts

Subscribing to I&M alerts gives you instant notification for:

  • Billing & Payments - avoid late payments and disconnection
  • Outage Updates - find out if there's an outage at your address and when power will be back on

Win an Xbox One with Alerts!

Enroll in alerts to be eligible to win. Subscribing to I&M alerts gives you instant notification for:

  • Billing & Payments - avoid late payments and disconnection
  • Outage Updates - find out if there's an outage at your address and when power will be back on

Loading video...