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Kentucky Power launches revised, updated website

August 17, 2009

FRANKFORT -- Kentucky Power customers who use its website to conduct business or obtain information will notice an enhanced and more user-friendly site following the recent introduction of a revised "kentuckypower.com."
 
The company redesigned and restructured its website based on customer feedback and site usage patterns. The new version is more attractive and should be easier and more logical for customers to navigate. The site still contains a host of useful information and provides customers a safe and efficient means of conducting business with Kentucky Power.
 
"Some customers told us it was difficult to find certain functions or information on the old website. Of course, this defeats the purpose of a convenient website, so we felt a redesign was in order, " said Tim Mosher, president and chief operating officer of Kentucky Power.
 
"Our web support team spent more than a year talking with users and watching usage patterns to design a more useful and beneficial web space. What we’ve come up with is a site that is visually appealing and logical to use."
 
The company offers a broad array of services at the site -- services customers can take advantage of at their convenience 24-hours a day. For instance, visitors can pay their bills online; sign up to receive statements electronically; discover energy-saving information and tips; find outage information; update their account information; and learn about electrical safety -- among many other things.
 
"We encourage customers to go to kentuckypower.com and check out the site," Mosher said. "We think they will be impressed with our redesign and find it more comfortable to conduct business and interact with us via the internet."
 
Kentucky Power is an operating unit of American Electric Power and provides electricity to approximately 175,000 customers in all or parts of 20 Eastern Kentucky counties.
 
American Electric Power is one of the largest electric utilities in the United States, delivering electricity to more than 5 million customers in 11 states. AEP ranks among the nation’s largest generators of electricity, owning nearly 38,000 megawatts of generating capacity in the U.S. AEP also owns the nation’s largest electricity transmission system, a nearly 39,000-mile network that includes more 765 kilovolt extra-high voltage transmission lines than all other U.S. transmission systems combined. AEP’s transmission system directly or indirectly serves about 10 percent of the electricity demand in the Eastern Interconnection, the interconnected transmission system that covers 38 eastern and central U.S. states and eastern Canada, and approximately 11 percent of the electricity demand in ERCOT, the transmission system that covers much of Texas. AEP’s utility units operate as AEP Ohio, AEP Texas, Appalachian Power (in Virginia and West Virginia), AEP Appalachian Power (in Tennessee), Indiana Michigan Power, Kentucky Power, Public Service Company of Oklahoma, and Southwestern Electric Power Company (in Arkansas, Louisiana and east Texas). AEP’s headquarters are in Columbus, Ohio.
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Ronn Robinson
502.545.7003

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