Metro Elevator Inc. Partners with I&M on "Ride the Pink Elevator" Campaign in Rockport, Indiana

(The following news release was jointly issued by Indiana Michigan Power, Metro Eleveator Co. and the Evansville tri-state chapter of Susan G. Komen.)

ROCKPORT, Indiana – Metro Elevator Co. Inc. is raising the fundraising bar with its partnership with Susan G. Komen and launched the 11th installment of its national “Ride the Pink Elevator” campaign at Indiana Michigan Power, a unit of American Electric Power. The goal of the pink elevator campaign is to raise funds and awareness in a unique way, within the construction industry, for breast cancer programs and services across the country.

I&M is using Metro Elevator’s bright pink construction elevator and pink-ribbon counter-weight as part of an additional environmental enhancement project and its Rockport Generation Plant.

On Tuesday, a number of I&M and AEP employees accepted the invitation to “Ride the Pink Elevator” and later joined in a fundraising luncheon. The event followed a fund-raiser reception at The Rustic on Monday. The fundraising campaign at the Rockport plant will continue through June 10. Nationally, the Pink Elevator campaign has raised over $80,000 for Susan G. Komen nationally.

According to Charlie Ernstes II, president of Metro Elevator, interest in the “Ride the Pink Elevator” campaign continues to grow. “I am thankful, excited and amazed that this campaign has taken off at the level it has,” Ernstes said. “It has been an invigorating awakening, beginning with thoughts of doing a one-time fund raiser in Indianapolis to now getting calls from all over the United States asking for our pink elevators.  We truly appreciate the opportunity to work with and help fund such a worthy cause for something that affects one in eight women in the U.S.  And we’re thrilled to work with an organization that is working to improve the health and well-being of women around the world.”

“I&M and our employees strive to be good citizens of the Rockport and tri-state communities, and we are pleased to help our neighbors by participating in this unique fundraiser,” said Tim Kerns, Rockport plant manager.

Metro Elevator specializes in rack and pinion construction hoist sales and leasing, and paints select elevators the signature Komen pink to raise awareness of breast cancer.  They partner with clients, top builders, construction managers and general contractors on select projects in major cities throughout the U.S. and are pleased to work with Komen Evansville Tri-State on the model that is being deployed nationally.

Metro Elevator and I&M are proud to be partnering on a project that will have such an impact on the lives of men and women in Evansville Tri-State service area.

For more information and to support Metro Elevator’s “Ride the Pink Elevator” campaign to benefit Komen, visit Komen.org/PinkElevator.

About Metro Elevator

Metro Elevator Co. Inc. was founded in 1970 and is based in Indianapolis, Indiana. We specialize in sales, service and leasing of various brands of rack and pinion construction hoists. Our corporate motto is, “Getting our customers to the top since 1970.” Metro Elevator also is a proud sponsor of the Indianapolis Colts and Indy Car driver Pippa Mann, in the Komen Indy car at the 2014 Indianapolis 500. Visit metroelevator.com or call 317-562-9833. Connect with us on Facebook at facebook.com/metroelevator and Twitter @metroelevator and to make a donation visit www.komen.org/pinkelevator or mail checks made out to Susan G Komen, to Metro Elevator, Attn:  Rachelle Brown-Brummett, 3110 N Ritter Ave., Indianapolis, IN  46218.

About Komen Evansville Tri-State

The first Komen Evansville Tri-State Race for the Cure was held in 1998 with over 5,000 participants.  The event has continued to grow each year and now has over 11,000 participants.  Along with all other fundraisers held within the Evansville Tri-State, the Affiliate granted $395,783 in May 2015 to 12 local institutions located in our 28 county service area.  This area encompasses Southern Indiana (including Vincennes, Indiana), Southern Illinois and Western Kentucky and brings the total local dollars funded in the past years to over $7.5 million.  Up to 75% of all funds raised locally remain locally and allow Komen Evansville Tri-State to present public breast health symposiums and education programs, participate in health fairs, and offer our nationally recognized Pink Sunday Outreach program to local churches and provide for screening mammograms, diagnostic testing and treatment of breast cancer for those who are either uninsured or underinsured.  The remaining 25% net income supports the Komen Research Grant Program, which funds groundbreaking breast cancer research around the world.  Since our inception, Komen Evansville-Tri-State has contributed over $2.7 million to this fund.

About Susan G. Komen®

Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $847 million in research and provided $1.8 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. Visit komen.org or call 1-877 GO KOMEN. Connect with us on Facebook at facebook.com/susangkomen and Twitter @SusanGKomen.

About I&M

Indiana Michigan Power (I&M) is headquartered in Fort Wayne, and its 2,450 employees serve more than 589,000 customers. It operates 2,600 MW of coal-fired generation in Indiana, 2,160 MW of nuclear generation in Michigan and 22 MW of hydro generation in both states. The company’s generation portfolio also includes 450 MW of purchased wind generation and, by the end of 2016, approximately 15 MW of large-scale solar generation.

American Electric Power is one of the largest electric utilities in the United States, delivering electricity and custom energy solutions to nearly 5.4 million customers in 11 states. AEP owns the nation’s largest electricity transmission system, a more than 40,000-mile network that includes more 765-kilovolt extra-high voltage transmission lines than all other U.S. transmission systems combined. AEP also operates 223,000 miles of distribution lines. AEP ranks among the nation’s largest generators of electricity, owning approximately 31,000 megawatts of generating capacity in the U.S. AEP’s utility units operate as AEP Ohio, AEP Texas, Appalachian Power (in Virginia and West Virginia), AEP Appalachian Power (in Tennessee), Indiana Michigan Power, Kentucky Power, Public Service Company of Oklahoma, and Southwestern Electric Power Company (in Arkansas, Louisiana and east Texas). AEP’s headquarters are in Columbus, Ohio.


Tracy Warner
Indiana Michigan Power

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